Frequently Asked Questions

Perfume Terms FAQs

  • Parfum: 20-30% fragrance oil, highest concentration, most potent and long-lasting.
  • Eau de Parfum (EDP): 15-20% oil, longer-lasting and intense.
  • Eau de Toilette (EDT): 5-15% oil, balanced longevity and projection.
  • Eau de Cologne (EDC): 2-4% oil, lighter scent.
  • Eau Fraiche: Similar to EDC but contains a lower concentration of fragrance oils.

    These variations indicate the perfume's strength and lasting power.
  • Perfumes: have the highest concentration of fragrance oils, typically ranging from 5% to 30%. This high concentration makes the scent more intense and long-lasting.
  • Body Mists: have a lower concentration of fragrance oils compared to perfumes, usually around 1% to 3%. Designed to offer a light, refreshing scent that can be reapplied throughout the day.
  • Body Sprays: similar to body mists, body sprays have a low to moderate concentration of fragrance oils. They are designed to cover a larger area of the body. Suitable for a freshening up after the gym or on a hot day.
  • Deodorants: contain fragrance oils, but their primary purpose is to prevent or mask body odor.
  • Perfume Oil: pure, concentrated fragrance oils without alcohol or other diluents. They have an Intense, long-lasting scent.
  • Perfume: contains a mix of fragrance oils, alcohol, and water. Varies in concentration (EDP, EDT, etc) which affects its longevity.

Hair mist is a lightweight fragrance specifically formulated for the hair.

  • It has a subtle, lingering scent without weighing down the hair or causing damage.
  • Typically alcohol-free, it often contains conditioning agents to nourish the hair while leaving a pleasant fragrance.
  • Applied as a fine mist, it enhances the overall grooming experience, offering a delicate and long-lasting scent.

Aftershave is applied to the skin after shaving to soothe and moisturize.

It often contains antiseptic agents to prevent infection from any small cuts or nicks during shaving, and it provide a pleasant fragrance and a refreshing sensation, leaving the skin feeling revitalized and reducing irritation.

Fragrance notes are the individual components of a scent that together create the overall impression of a perfume.

These notes are divided into 3 sections (top, middle, base), based on the order in which they are detected - each unfolding overtime.

  • Top notes: Initial, fleeting scents sensed upon application.
  • Middle Notes: Emerge after top notes fade, forming the perfume's core.
  • Base Notes: Found in the dry-down phase, creating the foundation and lasting impression.

The combination of these notes creates a dynamic and evolving scent experience.

A fragrance family categorizes scents based on shared characteristics.

Common families include Floral (flower-based scents), Oriental (spicy and warm), Woody (earthy and forest-like), and Fresh (clean and light).

These categories help you identify and choose scents aligned with your preferences.

  • Designer Brands: these are created by large, well-known fashion houses or designers that typically also produce clothing, accessories, or other lifestyle products. Examples include Chanel, Dior, and Gucci.
  • Niche Brands: focus specifically on creating unique, high-quality scents. Brands like Diptyque, Byredo, and Le Labo are examples. These brands prioritize the artistry of fragrance over mass appeal.

A perfume tester is a completely new product that has not been previously sprayed. Testers are authentic and 100% original, with the same fragrance as the original product.

Manufacturers create testers for in-store sampling which may come in plain packaging and without decorative caps. As a result, these items are available at a lower cost.

Regular Perfumes are packaged for sale. They include full retail packaging, and costs more due to their branding and presentation.

Perfume Shopping FAQs

Consider your preferences:

  • Fragrance Family: Choose from floral, oriental, woody, or fresh categories.
  • Fragrance Notes: Identify scents you enjoy—citrus, floral, spicy, etc.
  • Concentration: Decide on Eau de Parfum, Eau de Toilette, etc., based on desired longevity.
  • Occasion: Consider lighter scents for daily wear and casual outings, and reserve heavier ones for parties and formal events.
  • Mood: Different scents evoke different moods and feelings.
  • Trial and Experience: Fragrances can smell different on your skin due to individual body chemistry. Test perfumes on your skin and live with them for a few hours to see how they evolve.

    Ultimately, choose a fragrance that resonates with your personality and complements your style.

Not really. Scents are inherently genderless and are a highly personal experience. The same scent can evoke different emotions for different people, and what one person finds appealing, another might not.

Fragrances are often labeled towards men or women based on the general trends in scent preferences.

For example, fragrances marketed to women are often floral, sweet, or fruity, while those targeted at men might be woodier, spicy, or have more of a focus on fresh, aquatic notes. However, these preferences are not universal and can vary widely among individuals.

It's a collection of fragrances, ranging from fresh and floral to something warm, leathery or woody – depending on your taste – that can suit any outfit, any mood, any season and any occasion.

  • Explore Samples: Begin with sample-sized bottles or sample sets to try various scents.
  • Identify Preferences: Note the types of scents (floral, woody, etc.) you enjoy.
  • Occasion-Based: Choose scents suitable for different occasions and seasons.
  • Mood-Based: Choose scents suitable for different moods and feelings.
  • Signature Scent: Consider a versatile, everyday fragrance as your signature scent.

Start small, explore diverse scents, and discover what resonates with you are key steps in building a fragrance collection.

Choosing Fragrance for Occasions:

  • Daytime: Opt for light, fresh scents—citrus, florals—for a clean feel.
  • Evenings/Formal: Richer, more intense scents—orientals, woody notes—add sophistication.
  • Casual/Everyday: Versatile scents—light florals, fruity—suit daily activities.
  • Seasonal Consideration: Adjust fragrances based on the weather; light in summer, warm in winter.
  • Personal Style: Choose scents aligned with your personality and the ambiance of the occasion.

Ultimately, select a fragrance that makes you feel confident and comfortable for the specific event.

Wearing Perfumes FAQs

Apply perfume to pulse points—wrists, neck, behind ears, and inside elbows. These areas emit heat, enhancing fragrance diffusion.

Avoid rubbing wrists to preserve scent integrity. Rubbing breaks down the perfume's scent molecules causing the fragrance notes to evaporate more rapidly.

Consider the Concentration:

  • Eau de Parfum (EDP): Being more concentrated, 1-2 sprays are usually sufficient.
  • Eau de Toilette (EDT): Slightly less concentrated, so 2-3 sprays might be appropriate.
  • Eau de Cologne (EDC): Less concentrated than EDP and EDT, allowing for 3-4 sprays.

Also consider adjusting for the Occasion:

  • Work/Professional Settings: Opt for subtlety. One spray is often enough, especially in close quarters or in professional environments where strong scents could be distracting or overwhelming.
  • Social Gatherings: You might choose to apply a bit more, 2-3 sprays, depending on the setting and the scent's intensity.
  • Outdoor Events: If you're going to be outdoors, you might apply a little more than usual, as the open air can dissipate the scent faster.

Duration varies based on concentration, skin type, and environmental factors.

Generally, Eau de Cologne lasts 2-4 hours, Eau de Toilette 4-6 hours, Eau de Parfum 6-8 hours, and Parfum can last 8 hours or more.

Individual body chemistry and external conditions also impact how long a fragrance lingers.

Perfumes typically last longer on skin than clothes. Skin's warmth helps activate and diffuse fragrance notes, while the body's natural oils interact with the scent.

However, spraying on both skin and clothes can enhance longevity, as fabrics can trap and release fragrance over time.

However, be cautious with delicate fabrics, as some perfumes may leave stains.

Following these guidelines will help you maintain the fragrance's quality over time:

  • Store perfumes in a cool, dark place away from direct sunlight and temperature fluctuations.
  • Keep bottles tightly closed to minimize air exposure, which can alter the fragrance.
  • Avoid storing perfumes in humid areas, as moisture can affect the scent and integrity of the perfume.

Shipping & Delivery FAQs

We deliver to all locations across the UAE, including remote areas.

You can choose your favorite items, and enjoy our delivery to your doorstep at your home or office.

Free Delivery in the UAE: Delivery is free of charge for all orders above AED 199.

Shipping Fee for Orders Below AED 199: Orders below AED 199 will incur a small shipping fee of AED 12.

Cash on Delivery (COD) Charges: If the order value is under AED 199 and you choose COD, the total charge is the order value plus AED 22 (AED 12 shipping fee + AED 10 COD fee).

Reason for COD Charge: AED 10 COD fee is applied only when choosing cash as the payment method due to an additional fee incurred for COD orders.

You should expect to receive your orders within 2-3 working days of placing them.

We will provide you with the tracking number at your Email address once your order been shipped.

If your order has taken more than 5 days, please contact the customer support team via the Contact us form, send an email at or call/whatsapp us at +971 585480068.

You can send an email at to notify us of your correct address. Also, the courier company will call you prior to delivery to confirm your shipping address or change it at that time.

Please note, changes in the delivery address after purchasing might cause a delay in your shipment.

Return & Refund FAQs

Yes, if you have changed your mind, received an incorrect, defective or damaged item, you have 7 days to return your purchase.

Please note, the items must be in the original packaging, unopened and unused.

Please contact our customer service team at or call us at +971 58 5480068 to initiate and schedule the return process.

If you have received an incorrect, damaged or defective item, we request you to share product images for verification.

Once we’ve heard from you, we will then inform our courier company to collect your order from you.

Please make sure the products are still in its original package.

Yes, incase you received an incorrect, defective or damaged item, you will receive a full refund.

For other return requests, return shipping charges of AED 25 will be deducted from your refund.

For orders paid in cash, you will receive your refund as store credit, which you can use for future purchases.

For orders paid using debit/credit cards, you will be refunded in the same mode of payment, within 7 working days.